Matrijs in brons “sedani 6mm”

444,00
SKU: 81G

Matrijs in brons “spaghetti 0,8 mm”

232,00
SKU: 4P

Matrijs in brons “spaghetti 1,5 mm”

232,00
SKU: 7P

Matrijs in brons “spaghetti 1,9 mm”

232,00
SKU: 9P

Matrijs in brons “tagliatelle 14 mm”

232,00
SKU: 32P

Matrijs in brons “tagliatelle 2,5 mm”

232,00
SKU: 24P

Matrijs in brons “tagliatelle 6 mm”

232,00
SKU: 28P

Matrijs in brons “tagliatelle 8 mm”

232,00
SKU: 29P

Matrijs pastablad 170mm

282,00
SKU: 170P

Matrijs uit brons “”maccheroni” 10m

339,00
SKU: 89M

Matrijs uit brons “bucatini” 2.6m

339,00
SKU: 58M

Matrijs uit brons “bucatini” 2.6mm

444,00
SKU: 58G

Matrijs uit brons “bucatini” 4,5 mm

339,00
SKU: 62M

Matrijs uit brons “bucatini” 4.5mm

444,00
SKU: 62G

Matrijs uit brons “conchiglie

339,00
SKU: 225M

Matrijs uit brons “fusili” 10m

339,00
SKU: 370M

Matrijs uit brons “fusili” 10mm

444,00
SKU: 370G

Matrijs uit brons “fusili” 6m

339,00
SKU: 468M

Matrijs uit brons “fusili” 6mm

444,00
SKU: 468G

Matrijs uit brons “maccheroni” 10mm

444,00
SKU: 89G

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.